In the last decade, generative artificial intelligence has emerged as one of the most innovative and transformative technologies. It ranges from creating 'digital art' to writing news articles and is changing the way we interact with technology and fostering new opportunities in diverse industries.

The G.A.I is capable of generating original content unlike traditional AIs, which analyze and collect existing information to deliver a response based on it. In addition, the G.A.I can create text, images, music, and more. This is achieved through advanced models that mimic human intelligence, such as generative neural networks and the language models we use.

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Areas of practical applications

One of the best-known examples of G.A.I is the use of models to generate texts. We live in the attention economy, so offering quality content is essential. For example, platforms such as ChatGPT, BlackBox AI, Perplexity, and others, can write textual schemes, answer questions and hold conversations in a coherent manner. In the art space, there are already tools such as DALL-E, MidJourney, DeepArt, GANpaint Studio, among others, that can create hyperrealistic and high-quality images based on textual descriptions.

We can also mention that the G.A.I is revolutionizing the video game industry, making it possible to create virtual environments and adaptable characters that evolve in real time.

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Impact and future on industries and society

The G.A.I has reached a potential level that has improved and can continue to improve efficiency, development and creativity in multiple sectors (Health, Education, Finance, Marketing, HR, Entertainment, Energy, among others). It has the possibility of automating routine tasks by generating detailed reports; It can customize learning according to areas and preferences, offering effectiveness in individual and group education; as well as this, many important and necessary notes.

However, significant challenges also arise. Automated content creation raises questions about intellectual property and authenticity. There is also a risk that IAG will be used to generate disinformation, plagiarism or malicious content.

In this sense, legislative development - which would respond to ethical questions - precedes all these advances and is one of the issues that most intrigue now those who work - develop - artificial intelligence.

Generative artificial intelligence is changing the course of human history and it is also changing in areas such as art or the creation of texts, something that has always been associated with our own human condition. Aware of this, we can take full advantage of its benefits and to test our essence: technology does have ethics, it is a product but also an evolutionary step or a process that allows us to rethink everything.

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