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Having a strong digital presence is essential for any business. A well-planned, designed and optimized website not only allows you to reach a wide audience, but it also offers you a platform to sell your products or services 24 hours a day. It can be overwhelming and that's why we'll teach you how to create a website to sell, from basic concepts to advanced techniques to optimize your site and maximize your conversions.
Don't become obsolete. Most purchases are made online and most users consult search engines about services and products before buying. Unlike third-party platforms, a website offers you the flexibility to customize your content, manage your products and optimize the user experience. In addition, a well-designed website reinforces the credibility of your business and your brand and can become a main sales channel if you work properly.
Selling online offers numerous benefits for your business. The ones we highlight are:
Before you start planning and designing your website, it's essential to define the purpose of your site and know your target audience. This will help you create relevant content and design a user experience (UX) according to your potential customers. Connecting with users is the most important thing.
Determining which technological platform is the right one is essential in creating your website to sell. There are multiple options, from easy-to-use solutions to more advanced platforms that offer greater customization. The one you choose must be adapted to your expected volume of traffic, if it is an e-commerce or if you sell services, budget and whether you have technical knowledge or not to be able to carry out adequate maintenance.
There are several platforms and many of them will sound familiar to you. Among the most popular are:
Each platform has its own set of features and pricing. It's important to compare options based on your budget and specific needs, considering aspects such as ease of use, technical support and additional functionality.
If your budget is very tight and you are looking for a free alternative to start with, you should know that there are free platforms such as WordPress.com, Weebly and Blogger that allow you to create a basic website to sell at no initial cost.
However, free platforms often have limitations in terms of customization, functionality, and branding (e.g. platform advertisements). In addition, they may not offer ecommerce support or integrate payment gateways. It's not a bad option to start, but if your business scales, sooner or later, we recommend go to a professional to push your store to the next level.
Before continuing, a little bit of parlance of the industry that we love A landing page is a section within the website designed specifically to convert visitors into potential customers. Its importance lies in its ability to focus the user's attention on a specific action, such as a purchase or registration, eliminating distractions and optimizing conversion. Interesting, isn't it?
What elements should we incorporate into the design of our landing page?
Some examples of interesting items to include in the Landing include: using a minimalist design with a clear focus on the CTA, professional quality images, customer testimonials and the use of “social proof” elements to convey trust. Digital companies such as Dropbox or Airbnb have used highly effective landing page designs to grow rapidly.
To measure the impact of your design, we recommend implementing measurement tools called “heat maps”. They have a very low cost and can provide relevant data about the behavior of your users.
Finally, we want to offer you a series of good practices to make your page a success.
Creating a website to sell requires careful planning and the choice of appropriate tools. From defining your goal to optimizing for conversions, every step is crucial to the success of your project.
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